- July 15, 2023
- Business, Digital Marketing, Lead Generation
Lead generation campaigns
Lead generation campaigns when executed correctly can create a huge amount of traffic that comes to your business.
This traffic generated through lead generation campaigns can be diverted to flow through a sales pipeline that ultimately ends with a conversion or sale.
In a data-driven world, 90% of what your business does online is for the purpose of acquiring leads.
1. What is a sales pipeline in Lead generation?
A sales pipeline is a pathway that navigates a prospect from the moment they hear about your business to the end-stage whence he becomes a paying customer.
Think of a sales pipeline as a funnel or an inverted pyramid. The top of the inverted funnel is much wider than the bottom. Any lead that shows interest in your product or service is introduced to the start of the pipeline.
From there onwards, the lead is shown more precise information about your business. If the lead reacts positively to this information, more new information is offered to the lead. Ultimately, the lead is taken down the pipeline that ends with a call from your customer service, or the lead converts to a customer.
2. What is the difference between marketing qualified lead and sales qualified leads?
Marketing qualified leads:
Marketing qualified leads are those people who have signed up to your business during a marketing activity like coupon collection, free giveaways, or a discount activity.
Sales qualified leads:
Marketing qualified leads are those people who have signed up to your business during a marketing activity like coupon collection, free giveaways, or a discount activity.
3. What is the lead generation process in simple steps?
Lead generation is the process of getting people to hear about your business, getting them to think about their own needs, and then having them leave their information for you to engage with them.
It follows a linear path in order to acquire its goals:
Step 1
Identifying pain points-
This is the first and most important step that precedes a lead creation process. A company must first understand the pain points of its customers to develop the lead generation content.
Step 2
Creating content for lead generation campaigns
It’s time to create content that offers a solution, after finding out the prospects’ pain points. This content becomes the backbone of your lead gen pipeline.
Step 3
Finding channels for your sales pipeline-
This is a very important pathway for lead generation campaigns. Marketers must now find channels that prospects use.
Step 4
Automation of lead generation campaigns
Automating a lead generation campaign takes away the possibility of human error. It also provides sharp insights and KPI data on how your lead generation campaign is working.
"There are two ways to be noticed on the internet. One requires money to buy a position and the other requires clever thinking and an understanding of SEO."
Step 5
Nurture leads generated through lead generation campaigns
Start nurturing leads after sending out the initial mail and getting a response of unique opens. Nurturing leads at the right time is the critical factor that germinates sales.
Step 6
Hand over to sales
After your lead campaign is successful and you have been able to create buzz around your product, it’s time to hand over the leads to your sales team who will close the sale.
4. What are the benefits of automating Lead generation campaigns?
Automating lead generation has numerous advantages:
1. It reduces human error.
2. It gives you in-depth reports on how your campaign is performing.
3. It segments your lead pipeline so that you can nurture leads accordingly
4. It streamlines your lead generation campaign by timing the stages of the campaign
5. How to generate leads through SEO and SEM?
Everyone wants to be on the front page of search engines. This is especially so when you have a spectacular product, but find it difficult to acquire a position on Google.
There are two ways to be noticed on the internet. One requires money to buy a position and the other requires clever thinking and an understanding of SEO.
Search Engine Optimization
SEO is a great way to divert traffic from search engines to your lead generation page or website.
What is SEO Ranking?
SEO only requires that you create good and original content that has keywords used at the right positions on your page.
Getting a high SEO ranking will certainly get you more clicks on your lead generation page. You can use pop-ups or sign-up forms to capture leads.
Why is SEO important?
SEO gives your website the visibility it deserves online. It brings to your business more traffic and increases your page ranking. With a steady flow of traffic, you can increase the number of conversions for your business.
Getting a high ranking on Google makes you a trusted source for users. It increases your market share and gives you the rank of a leader in your domain, whatever it may be.
What is an SEM campaign?
When you do a google search you will find that there are some ads that are placed at the top of the page.
These ads are bought by businesses that want to get noticed but do not have the required page ranking to put their website or lead generation at the top.
Once customers click on your ads they are navigated to your landing page, where a lead form can capture their information.
6. How do I find supercharged Keywords for a paid Lead generation campaigns?
You can either bid for keywords or find organic keywords that can be used on your landing page. A keyword tracker will tell you exactly what keywords people are searching for and give you the necessary insight for your SEO or SEM campaign.
In order to dominate your lead generation campaign, you can use automation tools like Google keyword planner, Ubersuggest, etc.
Other tools for automating campaigns are Netcore. Customer.io for automating mailers. Mailchimp, also known for mailer automation and creation. for automating mailers. Hubspot for generating leads, Pardot for boosting revenue, and Adroll to automate ad campaigns.
How to create effective lead generation campaigns?
Define an objective
Comprehending the objective for your campaign is the first step to knowing what keywords are to be bought for listing. The cost of keywords varies according to how frequently they are searched, & how many people are bidding for them.
Shortlist different Headlines and body copy
SEM campaigns must be written in a certain format for them to give maximum performance in your campaign. Headlines must be catchy for grabbing the attention of readers. Body copy should collate all the information your campaign needs and be as informative as possible.
Set a compatible budget for your Lead generation campaigns
Knowing your budget lets you stretch out your campaign for the time frame it requires. It also helps you allocate your spending across mediums so that you have a more rounded campaign.
Keep optimizing your lead generation campaigns for best result
You shouldn’t just automate your campaign and forget it as it starts generating leads. You must be in the process of constantly optimizing your campaign based on the KPIs and reports you receive.
Understand the importance of Reports
Reporting on your campaigns is probably the most important part of running a campaign. You first need to finalize which KPIs you wish to follow and study reports according to them. Reports give you detailed insights into the performance of your campaign so that you can optimize accordingly.
Not sure where to start?
We would like to introduce ourselves as Lead Digital. We offer end-to-end digital services that will blow your customer’s minds, generate hot leads and help your business scale with more ROI than before.
We hope you enjoyed reading this blog. Visit our website for more inside information on lead generation, digital marketing, and other related topics.
