- January 6, 2021
- Business, Digital Marketing, Entrepreneurship, Startups
Owning a restaurant is or was everybody’s dream!
Digital marketing can help restaurants reach and engage customers online, drive traffic to their physical location, and increase sales. Here are some effective digital marketing strategies for restaurants: Well, it is still our dream, let's accept it.
If you remember the movie Sholay, you can define Bollywood pre Sholay and post Sholay.
Well, even restaurant business can also be called a pre-Covid and Post-Covid. While comparing Sholay with Covid will not be the right thing, describing a passion for the restaurant industry with a chart busting movie would be a close fit.
Food is sacred in India, no matter what, food brings family closer. We all know the problems faced by Dine-in restaurants due to Covid.
Even though restaurant seating was closed to the public, the rise of cloud cuisine and domination of brands like Swiggy and Zomato took a hike upward.
We live in an opportunist country where we know how to make the best out of any situation. Probably that’s why Indians dominate the global market in a lot of sense.
While people with funds survived, business owners who utilised digital medium did make a comeback with new strategies to fight the pandemic.
The one who owned any small platform leveraged the benefits, rest got into the blackhole of domination.
If you have a delivery kitchen, all you need is a digital marketing strategy. For Dine-in setup, you surely need an offline strategy as well.
Here is your chance to own a platform strategy, be it a website, an app, social media page, whatsapp or emailer campaign. Reach out to customers as personally as you can. The idea is to fill up your customers with delicious food at bare minimum marketing and operational costs.
Start your own marketing with Lead Digital. Share your experience with us nitin@leaddigital.in
Learn more about how to utilize online mediums with LEAD Digital
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We would love to hear from you about your food business. Drop us a line, or give us a heads up if you’re interested in visiting us.
