In a data-driven world, 90% of what your business does online is for the purpose of acquiring leads. Lead generation is the process of getting people to hear about your business, getting them to think about their own needs, and then having them leave their information for you to engage with them.

Real estate marketing strategies have seen a major turn in this pandemic. Following the implementation of demonetization, RERA act and then pandemic, a lot of Real estates marketers have moved towards digital mediums in comparison to print and outdoors due to cost-effectiveness.