- July 17, 2021
- Business, Digital Marketing, Entrepreneurship, Lead Generation, Startups
Major brands are now seeking ways to amplify their businesses digitally. How much have you put in to ensure that your business grows?
No one will love to start an establishment just to watch it fall to the ground. If you must grow and succeed, then you need to take positive steps to boost your business online.
The world is going digital and new trends are launched daily. These trends help to keep businesses up-to-date. If you start a business without considering digital strategies, you may end up losing all your efforts.
Why you need to amplify your business digitally?
More businesses are now utilizing the digital world for business growth. This has given rise to much competition in various industries. Those who use defined strategies make it and those who lack proper information lose to fast-growing businesses.
Here are some reasons why you need to invest in digital marketing:
1. You have better reach
Without the “online planet,” it would be difficult to connect with someone in a different city or country. If your business is restricted to offline activities, you will experience low reach. Taking your business digital will help you reach a wider audience even at the comfort of your home.
2. You beat the competition
Some brands don’t know the value of taking their businesses online—but now you do. This is an advantage and will help you stay afloat in your industry. When you have access to tips on how to boost your business online, they will help you gain more leads which your competitors may not ordinarily reach.
Research shows that 93% of online interactions start with search engines, and Google gets more than 77,000 searches every day.
3. You have a strong value proposition
Having a powerful brand online gives you a space in the digital world. Your brand connects your audience to you and they know you as the go-to source for any problem they may face.
4. You reduce stress of integration
When you restrict your business to offline activities only, you make it difficult to collect and store data. Also, it becomes tasking, trying to combine so much. When you amplify your business digitally, you can easily integrate your data across various channels and still work effectively.
7 Steps to Amplify your Business Digitally in 2021
Now you know why it is necessary to invest more in digital marketing, here are seven proven steps—in no particular order—to help you get started and, in turn, make steady progress.
1. Have a working email strategy
Contrary to the popular belief that email marketing is dead, it is one of the most proven ways to connect with your audience. According to Hubspot, 80% of marketers reported an increase in engagements through emails over the past 12 months. Email marketing comes in different categories: newsletters, flash sales, launches, new blog, company letters, etc.
These categories require critical strategies to make them effective. They all have different purposes and once you have the right copy, alongside a proven strategy, it will bring high yield. Emails have the highest returns on investment for small, medium, and large scale businesses. You should also know how to segment your emails to fit your customer base
2. Adopt video marketing
"Above all, ensure you give value. Your videos could be explainer, how-to, or product descriptions. Whichever way, be sure to address a problem your audience is facing"
3. Embrace novel content
4. Clarify your brand message
5. Utilize Local Service Ads (LSAs)
6. Learn the AIDA formula
With the AIDA model, you will have a defined content structure that keeps your audience glued till they get to the end and probably take action.
7. Embrace SEO techniques
