- July 5, 2021
- Business, Entrepreneurship, Social Media Marketing, Startups
In today’s digital landscape, social media marketing is more important than ever before.
In the past, brands had no choice but to rely on billboards in high-traffic areas or ads printed in newspapers.
Today, on the other hand, people are spending more time than ever on social media, which means that brands that take to social media have the opportunity to connect with millions of social media users potentially.
However, many business owners struggle to operate their business and maintain their business’ online presence on social media.
Below, we’re looking at how business owners can set their social media marketing on autopilot, allowing them to focus on the things that matter most to their business.
Knowing Your Audience
When it comes to any marketing campaign, the first step is always to study your target audience, enabling you to make better, more informed decisions about your marketing efforts.
The best way to do this is by creating a series of buyer personas that will help you get better acquainted with your ideal customers.
A buyer persona is a semi-fictional character representation of your potential customer. It should outline various information and traits, such as their average age, gender, geographic location, or hobbies.
By knowing this information, you’ll be able to make much better, more informed decisions about your social media marketing efforts.
Use Business Cards to create printable business cards to share with your target audience.
Creating A Social Media Calendar
Once you understand your target audience, the next step is to create a social media calendar.
A social media calendar should outline several weeks of social content at the very minimum and ensure that you don’t need to rack your brain every day trying to figure out what to post.
For your social media calendar, make sure to note any upcoming holidays, local events, or industry events that might be relevant to your business.
For instance, if you’re in the process of planning content for December, knowing that Christmas and New Year are just around the corner should help you come up with content ideas.
Or, maybe there’s a relevant conference-type event coming up in town.
In this case, make sure to note it down and use it as inspiration for your social content, which might promote and invite your followers to attend the event where you’ll have an opportunity to connect with them.
Alternatively, you can simply use it to spin your content ideas relevant to the conference itself.
Using A Scheduling Tool
Finally, one of the biggest struggles business owners have with social media marketing is not finding the time to devote to being active and engaged with their followers every day.
Fortunately, there are many online tools out there, such as Buffer or Hootsuite, which you can use to schedule your social media posts in advance.
Whether you schedule your content days, weeks, or months in advance, using such tools allows you to rest assured that your brand is active on social media while you can focus on the things that matter most to your business.
Analysis And Management
Finally, it’s a good idea to regularly review your social media analytics to see if your marketing efforts are working or not.
Most social media platforms offer their analytics and insights features.
But you can also supplement your efforts by using a tool, such as BuzzSumo, which can help you monitor your social media presence and understand how effective your efforts have been.
It is important to understand that marketing generally isn’t something that can be done “on the fly”.
Putting Social Media On Autopilot
As a business owner, you already have a lot on your plate. Don’t let social media marketing get in the way of running your business correctly!
When you study your audience, plan out your content in advance, and use a scheduling tool like Buffer, Hootsuite, or BuzzSumo to manage your social media marketing efforts, you’ll be able to set it and forget it!
Not sure where to start?
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We hope you enjoyed reading this blog. Visit our website for more inside information on lead generation, digital marketing, and other related topics.
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